Verification Platform rebranding

For the GlobalPass rebranding project, we set out to refresh and modernize their brand to better align with their cutting-edge technology and prominent position in the verification solutions market. GlobalPass is a unified platform dedicated to secure, automated KYC, AML, and crypto compliance, ensuring efficient onboarding and compliance for businesses worldwide. Given the brand's outdated image compared to competitors and its advancements in technology, a rebranding was essential to reflect its core qualities of safeguarding, security, and innovation.

Approach

We began the project by conducting in-depth research into GlobalPass's mission, values, and brand archetype, while also analyzing competitor positioning within the market. Through this research, we refined the brand’s focus on protection and trust, leading us to explore visual symbols that embody security and vigilance. A radar graphic emerged as a powerful representation of safeguarding—a nod to monitoring and assurance. Combining this with a sleek, futuristic aesthetic, we established a modern, trustworthy identity for GlobalPass, one that reinforces their role as a secure, advanced solution in the field of digital verification.