Cardano Trading DEX – UX & Strategy Driving 250% Investment Growth

The Challenge

Cardano, a decentralized exchange (DEX) startup, had a high-potential product but struggled with user trust, adoption, and investor confidence. The platform had:

• Complex UX that deterred new users from engaging with the exchange.

• Lack of clear product positioning, making it hard to stand out from competitors.

• Investor hesitation due to an unclear roadmap and weak brand identity.

The Goal

To secure funding and scale the platform, we needed to:

• simplify the UX, enhance credibility,

• align product design with business goals.

My Approach & Strategy

🔹 Conducted user research and competitive analysis to identify major usability pain points.
🔹 Redesigned the onboarding process with a frictionless wallet connection & guided onboarding.
🔹 Improved trade execution flows, making it easier for users to swap assets with clear confirmation steps.

🔹 Implemented user tracking with PostHog & Google Analytics to analyze drop-off points.
🔹 Adjusted interface elements based on behavioral data, reducing friction in the trading process.

🔹 Reworked the product messaging and brand positioning to emphasize security, transparency, and unique features.
🔹 Created an investment pitch deck, highlighting improved UX, user growth potential, and future expansion plans.

1. User-Centric UX Overhaul for Increased Adoption

2. Data-Driven Product Optimization

3. Strategic Positioning for Investor Confidence

The Results

✅ 250% increase in investor funding, driven by a more compelling product vision.
✅ Higher user retention & engagement, reducing bounce rates from the trading interface.
✅ Improved reputation & credibility, positioning Cardato as a leader in the DEX space.

Key Takeaway

By aligning UX improvements with strategic business goals, I helped Cardato attract significant investment and strengthen its market position.